People Follow People, Not Information - Creating Behavioral Change Through Community: Interview with David Hoke, Head Of Customer Experience & Well-Being, RightMove Health

David Hoke, Head of Customer Experience & Well-Being at RightMove Health, shares how he’s helped inspire positive behavioral change by building communities.  

 

He has vast experience from Walmart, to Yum Brands, and most recently Thrive Global, and says people follow people, not information. David told us that people  are inspired by the stories people share rather than by the “expert model.”  

 

Check out this interview to learn more from David about how organizations can help those on their team make true change to improve their well-being. 

 

He shares so many insights, including why he thinks it’s a mistake to anchor company wellness/well-being programs to employee benefits. 

 

Connect with David: https://www.linkedin.com/in/david-hoke/ 

 

Learn more about RightMove Health: https://www.rightmovehealth.com 

 

Topical time codes:

1:18 - Helping people make behavioral change

3:40 - Inspiring others through stories

5:38 - One better choice per day

9:50 - Pain is a  habit-anchor

12:16 -  Building  a community while working at Walmart

14:02 - Results, networks, and the halo effect 

16:31 - Derivative  outcomes

19:17 - Components of a program

20:23 - Outlook of the future of employee well-being

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Thanks to the following organization for supporting the Making Healthcare Work for You mission.

 

Informed Consulting works with insurance carriers, digital health companies, insurtech organizations, and venture capital firms to drive distribution solutions in the employee benefits ecosystem.

They help companies reach revenue potential, confidently navigate a complex ecosystem, and position benefit ecosystem innovations for more efficient growth.

 

Visit https://www.informed.llc to learn more.